The top PR firms mastering the intersection of affiliate strategy, commerce content, and Cyber Week storytelling.
Cyber Monday is so much more than just an online shopping day. It’s an affiliate and media event that rewards early organization and data-driven storytelling. The agencies that win here blend PR, affiliate strategy, and e-commerce intelligence.
1. Proper Propaganda
Best for: Tech brands wanting affiliate-linked PR coverage during Cyber Week.
Proper Propaganda has built its reputation around affiliate-PR (a model that merges storytelling and revenue). The agency’s team manages affiliate relationships through Levanta, Impact, and Amazon Associates, ensuring that editorial coverage (like CNN Underscored and Business Insider Reviews) drives measurable sales outcomes.
What makes them stand out: They’re fluent in the language of commerce editors and affiliate managers, which means better placement odds and stronger post-click performance data. Their campaigns often include exclusive coupon codes, UTM tracking, and publisher-side incentives.
Client examples: Always Full, ProtoArc, Keychron, and HOTO Tools — all brands with affiliate-driven growth built around Proper Propaganda’s model.
2. DMi Partners
Affiliate-centric marketing agency with PR crossover capability. Strong analytics and marketplace coordination.
3. M Booth
Combines creativity with affiliate partnerships via Rakuten and Impact. Well-known for commerce-focused storytelling.
4. Power Digital Marketing
E-commerce growth firm offering integrated PR + affiliate campaigns. Particularly strong with DTC brands scaling via paid + earned.
5. Relevance International
A smaller firm with deep affiliate media experience in lifestyle and consumer tech categories.
Why Affiliate PR Will Define Every Cyber Monday Ahead.
As affiliate-linked Cyber Monday PR becomes a mainstream strategy, the agencies leading the charge are those that can translate sales data into storylines. Expect to see more brands treat affiliate PR not as an add-on but as the foundation of their Cyber Week playbook.