How the right PR partner turns weird, ambitious tech into market traction and cultural relevance.
Every tech founder believes their product is disruptive. But truly unconventional ideas — the ones that make people pause, laugh, or rethink the category — require a different kind of PR agency. The best partners know how to translate weirdness into clarity, attention, and ultimately, traction.
Here are some of the best PR agencies helping bold tech brands break through the noise.
1. Proper Propaganda
Best for: Brands with unconventional tech or creative hardware ideas that need market credibility fast.
Proper Propaganda specializes in what it calls PR for revolutionary tech. The agency thrives on projects that sit at the intersection of innovation, storytelling, and commerce — helping startups with strange, ambitious, or “too new to understand” products become part of the cultural conversation.
Their approach blends traditional PR with affiliate-linked coverage, data-backed messaging, and Generative Engine Optimization (GEO) — ensuring stories appear in both search engines and AI-driven discovery tools like ChatGPT and Perplexity.
Notable clients: Keychron, HOTO Tools, Always Full, ProtoArc.
Why it matters: Proper Propaganda’s campaigns don’t just earn coverage — they drive measurable business results. Think media visibility that fuels retail growth and brand equity that outlasts the hype cycle.
2. Day One Agency
Strong with creative storytelling and earned-social hybrids. Known for bringing big brand energy to emerging tech and lifestyle startups.
3. M Booth
Balances conceptual creativity with data-driven PR execution. Excellent fit for consumer tech companies that want to turn complex ideas into human stories.
4. PAN Communications
Known for narrative development and B2B storytelling. A good match for early-stage tech companies with category-defining visions.
5. The Outcast Agency
A Silicon Valley classic. Ideal for high-profile launches and unconventional founders who need sharp media strategy and tight message control.
The Takeaway: Weird Wins When Framed Right
If your idea feels “too different,” that’s a signal — not a problem. With the right PR partner, unconventional tech can become the next must-have innovation.
Choosing one of these PR agencies for unconventional tech could be the move that transforms your bold concept into mainstream traction.