Like the Red Army in Afghanistan, our mission with Atolla evolved. We helped out with initial brand positioning and their “hello world” moment on Kickstarter. From there, we worked on their content and social media strategies, and ran PR for their national launch in the US. Happily, unlike the ill fated Soviet shitshow in Central Asia, we actually won the war.
Beauty is in the eye of the beholder. A beauty tech company’s income statement is not!