CES is part trade show, part marathon, part pressure cooker. For a lot of companies, every demo is a test. Every badge you glance at could belong to someone who decides whether your story flies or dies. We have seen brilliant products disappear at CES because of avoidable errors. We…
Read More
Explaining technology to journalists is one of the hardest parts of early stage PR. Founders know their product deeply. Journalists need to understand it quickly. If you simplify too much, you risk losing accuracy. If you go too technical, you risk losing the audience entirely. Striking the right balance is…
Read More
Some of the most exciting tech ideas do not sound simple. They sound ambitious. They sound unusual. They sound like they belong a few years into the future. While that level of innovation can excite investors and early adopters, it also creates a communications challenge. If your technology feels ahead…
Read More
Landing coverage in top tier tech media is difficult for any company, and it is even harder when your brand is new to the market. Editors and reporters in the United States and Canada receive an overwhelming number of pitches every day. Most of those pitches come from established companies…
Read More
The United States is one of the most competitive markets for consumer technology. It is also the most rewarding. The challenge for any early-stage or international brand is simple. No one knows who you are yet, but you need attention, validation, and market traction fast. The good news is that…
Read More
A clear, practical framework for consumer tech brands preparing to win attention and authority at CES 2026. A strong CES 2026 PR Strategy gives your team clarity and structure long before you land in Las Vegas. The most effective approach relies on four pillars that turn CES from a hectic…
Read More
The firms leading the next wave of PR for the age of AI search. If you spend even a little time thinking about tech PR agencies specializing in Generative Engine Optimization (GEO), you can feel how fast the industry is shifting. AI search is no longer a side topic. It’s…
Read More
How to find an agency that moves quickly, thinks strategically, and delivers flawless execution when timing is everything. If you’re preparing for a fast moving launch and looking for Senior Level PR for Tech Launches, you already know how chaotic the timeline can get. Launch windows shift. Reviewers need assets…
Read More
A practical, hype-free roadmap for entering the design awards that actually move the needle. If you want your consumer tech product to surface on AI search engines, win buyer trust, or finally get taken seriously by Tier 1 editors, design awards are one of the most efficient credibility shortcuts you…
Read More
The firms redefining what public relations looks like in the age of AI, creativity, and commerce. If you spend time around fast moving tech companies, you know the old PR playbook does not cut it anymore. Mass pitching, generic messaging, and endless press releases feel outdated in a world where…
Read More