The end result of our efforts was a pile of cash that would impress even a Mobutu-esque kleptocrat and enough brand equity to fill a grain elevator in Soviet-era Ukraine.
SKG received over 26 media hits in a six month span and over 1.5 billion impressions. Outlets spanned multiple categories and included huge names from across tech, men’s and women’s interest and major mainstream outlets such as WIRED, CNN, PureWow, and Men’s Journal.
Qualitatively, coverage was nothing short of amazing. Forbes named the SKG F5 one of the 9 best massage guns in the world, a remarkable feat for a hitherto unknown brand. Esquire raved about the F5’s price to value ratio and WIRED covered the gun four times in 6 months, with one article driving over $28k in sales over a two week span.
SKG has seen a multiple X ROI on their spend with us and we could not be happier.