The beginning of this campaign felt like the PR version of the Long March. Thankfully, things cranked up pretty good, and our efforts netted over 100 articles in 10 months, valued at over $6 million in Ad Value Equivalency. When the dust settled, ROI on us, based on direct sales from the earned media we drove, was a cool 9.5x
Pieces ran on the Today Show, Fit + Well, Shape, Forbes, Pop Sugar, Woman’s World, The New York Post, Reader’s Digest, Vogue, Live Science, CNET and Mind Body Green to name a few.
Qualitatively, our work netted some gems for the client. A writer at Runner’s World proclaimed that Urevo’s treadmill had “changed her life”. Forbes called the Foldi treadmill “Best in class”.
Prime Day was a key calendar date for the client and we undertook a significant campaign around it. Forbes ran no less than 6 articles that featured Urevo in the month leading up to Prime Day – the Ad Value Equivalency of this coming in at over $100k USD.