The mandate with Velotric has been, without a doubt, one of our most successful to date.
Impressions number in the billions and Ad Value Equivalency (a metric that puts a dollar value on PR placements based on ad costs) has exceeded over $10 million USD since we began working with the company.
There have been over 100 media placements in outlets as diverse as CNET, Forbes, Elektrek, CNN, Rolling Stone, Bicycling, Fortune, and Inside EVs.
Qualitatively, the media placements have helped build a brand. Forbes named Velotric’s Thunder 1 the best overall e-bike for 2023.
Writing on the Velotric Nomad e-bike, Review Geek’s Cory Gunter wrote, “I review e-bikes for a living. Here is my favorite one so far.”
The Wall Street Journal said the Discover 1 was a “great lower-priced e-bike for commutes.”
Micah Toll, of Elektrek – probably the most influential e-bike journalist in the world – said that “Velotric nailed it with the Thunder 1 series.”
Business-wise the impact of PR has been immense. Velotric sold for over $15M USD in the final 8 months of 2022. They also raised over $12.5M from venture capitalists during a time when VCs were incredibly tight with investment. The company is now regularly mentioned in Best Of lists and generates significant organic earned media coverage. Velotric has gone from a zero to well-known brand that’s perfect for first-time e-bike buyers and those seeking a great value-for-money bike.