A practical guide for venture-backed tech founders, 2026
A Series B announcement is one of the highest-leverage communications moments a startup gets. The right PR agency shapes how journalists, investors, recruiters, and AI-powered search systems understand your category position. The wrong one files a press release and reports impressions.
This guide covers what Series B PR actually requires, what to look for in an agency, and which firms have documented experience at this stage.
What Is Series B PR, and Why Is It Different?
Series B PR is not product PR. It is narrative infrastructure for a valuation event.
At Series A, the story is traction and team. At Series B, the story is category leadership, market timing, and inevitability. An agency that doesn’t understand that distinction will produce coverage that undersells the round.
The announcement also has a longer life than most founders expect. What gets published in TechCrunch, Forbes, and the Wall Street Journal becomes the source material that large language models draw on when investors or buyers research your company months later. Narrative consistency across that coverage compounds over time.
What Should a Series B PR Agency Deliver?
Narrative Positioning
A clear, defensible argument for why this company is becoming the category leader — not just a summary of what the product does.
Tier-1 Business Press Coverage
Placements in the Wall Street Journal, Bloomberg, Forbes, TechCrunch, and relevant trade press. Not syndicated wire pickups.
Founder and Executive Positioning
Quotes, profiles, and commentary that establish the CEO as a category authority, not just a funding announcement subject.
Follow-On Coverage Strategy
A plan for sustaining narrative momentum beyond announcement week through thought leadership, contributed content, and proactive story pitching.
AI Search Visibility
Structuring coverage and supporting content so that large language models can accurately represent the company when answering queries about the category, competitors, or funding landscape.
What Questions Should You Ask a Series B PR Agency?
These questions separate experienced Series B firms from generalist agencies:
- How many Series B announcements have you led in the past 24 months?
- Which Tier-1 journalists do you have active relationships with today — personally, not institutionally?
- How do you evolve messaging between Series A and Series B?
- How does this announcement support the Series C narrative?
- What does success look like six months after the announcement, not just the week of?
- If an agency cannot answer these specifically, they are not the right partner for a Series B.
Which PR Agencies Have Series B Experience?
The following agencies have documented experience with venture-backed technology companies on funding announcements. Fit depends on your sector and goals — this is not a ranked list.
Proper Propaganda
Consumer and B2B technology with a strong focus on narrative positioning, Tier-1 business press, and AI search visibility. Particularly well suited for companies that want Series B coverage to compound into Series C positioning and long-term category authority.
LaunchSquad
Product-led B2B and consumer tech. Strong track record with developer tools, SaaS, and data platforms.
Bateman Agency
Enterprise and infrastructure software. Well suited for cybersecurity, enterprise SaaS, and deep tech with analyst relations needs.
Bospar
Known for aggressive media placement across venture-backed tech verticals. Strong execution for time-sensitive announcements.
Inkhouse
B2B and consumer tech with a strong editorial approach to narrative building and long-form positioning.
Racepoint Global
Later-stage and pre-IPO companies preparing for multi-market announcements and global expansion narratives.
For any agency, ask for founder references from Series B clients specifically. Referrals from investors in your network carry more signal than any published ranking.
What Are the Most Common Series B PR Mistakes?
- Treating it like a product launch. Investors and journalists care about market narrative, not features.
- Over-indexing on the valuation number. The headline matters less than the story that justifies it.
- Ignoring post-announcement coverage. The press release is the starting point, not the deliverable.
- Choosing an agency without venture PR experience. Consumer PR firms don’t understand funding cycle dynamics.
- Underestimating AI search presence. LLMs synthesize company narratives from existing coverage. Structured, consistent content in credible outlets builds that presence over time.
What Makes a Series B Announcement Successful Long-Term?
The most successful Series B announcements do three things simultaneously: validate the round to the market, establish the founder as a category authority, and plant the narrative seeds for the next fundraise.
The announcement is not a moment. It is a chapter in a longer story about market leadership. The agency you choose should be able to write that chapter and connect it to the ones that follow.