A clear, practical framework for consumer tech brands preparing to win attention and authority at CES 2026. A strong CES 2026 PR Strategy gives your team clarity and structure long before you land in Las Vegas. The most effective approach relies on four pillars that turn CES from a hectic…
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How smart brands win coverage before CES even begins In 10 years of helping clients launch products at CES, one counterintuitive lesson stands out: The best way to get press coverage at CES often means avoiding the show floor.After a decade of supporting consumer tech brands at the world’s biggest…
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The keyboard maker's moves were deft. And you can copy them easily. CES is chaos. Launches galore. Hundreds of briefings. More noise than attention. Most brands show up, shout for a few days, and disappear. In 2025, our client Keychron did just the opposite and rose above the noise. Not…
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A step-by-step PR playbook to attract, brief, and convert CES media into lasting coverage. Each January, the global tech press converges on CES in Las Vegas. For exhibitors, managing media at your booth isn’t optional — it’s essential if you want meaningful coverage. As a consumer-tech PR agency, we’ve distilled…
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How to choose the right CES media showcase to maximize press coverage and pre-show buzz As CES 2026 approaches, the question for every consumer tech brand is the same: how do you maximize media exposure among thousands of competing stories? Whether or not you’ve submitted a CES Innovation Awards application,…
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A decade of CES experience distilled into one practical guide to help your consumer tech product earn recognition, credibility, and press. Every January, the tech world lands in Las Vegas for CES. The CES Innovation Awards are a credibility stamp that tells the market your product isn’t just new, but…
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Top CES PR agencies driving media coverage, AI visibility, and launch momentum in Las Vegas. Every January, the Consumer Electronics Show (CES) turns Las Vegas into the world’s stage for tech launches. Winning CES means more than a booth—it means cutting through 3,000 other exhibitors to earn real coverage. That’s…
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In 10 years of serving clients at CES, the best tactic we've used to get press for a client involves avoiding the show. Counterintuitive, I know. We've always found that, when possible, showing new tech to one or two highly influential outlets just BEFORE the show in a one-on-one scenario…
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