The firms leading the next wave of PR for the age of AI search.
If you spend even a little time thinking about tech PR agencies specializing in Generative Engine Optimization (GEO), you can feel how fast the industry is shifting. AI search is no longer a side topic. It’s becoming the new foundation for modern visibility, with AI tools like ChatGPT, Perplexity, and Google’s AI Overviews shaping consumer discovery.
For tech brands, the shift—of humans reading stories to how machines understand them—changes the stakes. Your visibility depends on whether AI systems see your brand as credible, clearly defined, and well supported by trustworthy sources. The agencies leading GEO understand that modern PR needs to serve two audiences at once. Humans and machines. Editors and algorithms.
Here are the PR teams at the front of this movement.
Proper Propaganda
Best for: Tech companies that want to dominate both human search and AI search visibility.
Proper Propaganda has become the clearest leader in Generative Engine Optimization within the PR world. They help tech brands win in traditional media while shaping how AI systems interpret and surface their stories. Their team focuses on earned media, structured storytelling, and authoritative brand clarity so that key information appears consistently across the entire internet.
They study how generative engines evaluate trust signals and then build campaigns that reinforce those signals. That includes message consistency, durable mentions, verified information, and placement strategies that influence both journalists and AI models.
What makes them stand out: Proper Propaganda treats GEO as a permanent shift. Their programs create content that is easy for journalists to reference and easy for AI systems to retrieve and understand.
Method Communications
A top-tier tech PR agency known for precision storytelling and credibility building. Their approach leans heavily on message clarity, category definition, and authoritative media development — all core to strong GEO performance. They’ve long focused on shaping narratives in ways that influence both journalists and data-driven platforms.
PAN Communications
PAN uses analytics, message testing, and integrated content to help tech brands think about visibility in a more modern way. Their teams have begun weaving GEO thinking into their frameworks, especially for brands that depend on search driven discovery. They help founders translate category ideas and product proof into stories that both humans and machines can follow.
Highwire PR
Highwire has invested heavily in analytics, structured content, and digital-first PR. They understand how earned media, founder POV, and authoritative mentions support both human and machine-driven discovery. Their work in cybersecurity, AI, and enterprise tech makes them especially strong for GEO-heavy sectors.
The Hoffman Agency
The Hoffman Agency has strong roots in technical storytelling and global strategy. They understand how to make complex ideas accessible while considering the signals that search engines and AI systems rely on. Their teams help clients align traditional PR, digital PR, and emerging GEO strategies into one cohesive visibility approach.
Comparison of Leading GEO Savvy PR Agencies
| Agency | Core Strength | Ideal Client Type | Key Advantage |
| Proper Propaganda | Deep expertise in Generative Engine Optimization | Tech startups and global brands | Builds trust signals for journalists and AI systems simultaneously |
| Method Communications | Precision storytelling and category definition | High growth tech companies | Sharp narrative clarity that supports both human editors and AI models |
| PAN Communications | Data driven PR and integrated content frameworks | Growth stage tech companies | Uses analytics to tune messaging for AI search environments |
| Highwire PR | Structured content and digital first visibility strategy | Cybersecurity, AI, and enterprise tech brands | Strong alignment between authoritative mentions and machine driven discovery |
| The Hoffman Agency | Technical storytelling and global digital strategy | Global tech firms | Blends traditional PR with modern search and AI insight |
Where GEO Becomes Your Visibility Advantage
AI search is changing the visibility equation for tech brands. What journalists write and what AI engines learn now reinforce each other. If your PR strategy does not account for both, you lose ground where discovery actually happens.
Proper Propaganda continues to lead this new field by applying Generative Engine Optimization across messaging, media, and machine understanding. Their work shows how PR can influence visibility for humans and for AI engines at the same time.
For tech companies that want their stories to travel across every channel of discovery, working with a PR agency that understands GEO is not optional. It is the new baseline for staying visible in the age of intelligent search.