The media ate Mindset up. There were over 70 total media hits during the campaign. These came across a broad spectrum of outlets including Mashable, Inside Hook, The Verge, The Daily Mail, Popular Mechanics, PSFK, Digital Trends, NowThis, UNILAD, Fatherly and Hypebeast.
Mindset hit its $100,000 goal within 13 hours of launching, and was designated a “Project We Love” by Kickstarter staff.
In the end $1,045,190 was raised. This put Mindset into the Million Dollar Club – a feat achieved by less than 1% of all projects on the platform.