To overcome the credibility issue that now surrounds crowdfunding we took pains to weave the fact that Revols had been through the HAX Accelerator in Shenzen and had partnered with Onkyo into all storytelling.
We also designed a strategy that involved a roadshow under embargo that spanned multiple cities including New York, San Francisco, Toronto and Montreal. The embargo lift was carefully timed to allow Revols’ existing community the chance to purchase en masse before any media dropped. This way, once the media pieces appeared fundraising was already on fire.