Our view of tech coverage as elite driven was supported by outcomes. Once a couple key outlets shared the news about the product, hundreds more picked it up. By the end of CES, there were more than 150 media placements in over 25 different countries, including the USA, Great Britain, Canada, Israel, Malaysia, Poland, Japan, Australia, Singapore, Colombia, France, Russia, Germany, Holland, Nigeria, Thailand, Italy, China, Japan, Spain, India, and Vietnam among others.
Thanks to our work NUA was covered in top outlets such as Engadget, Travel and Leisure, SlashGear, Business Insider, The Daily Mail, Le Figaro, Mashable, Huffington Post, The Daily Telegraph, US News and World Report, and more.
Having seen the high volume of coverage around CES, Shaquille O’Neal mentioned NUA on TV claiming he wanted a suitcase the moment he could get one.
In part because of all the media hype and buzz we generated, NUA has been approached by several large luggage makers and investors.