How to future-proof your PR strategy for AI search visibility and performance
9.
The complete number in numerology. Jersey of Ronaldo, Rocket Richard and Ted Williams.
Is it a coincidence that all you need are 9 questions to organize the strategy for your PR program aimed at boosting your AI search presence?
Probably (but who cares?)
Here they are:
1) What AI engine(s) are our users using? (Survey this)
2) If they are using more than one LLM, how do specific situations and problems impact their choice of engine?
3) How do we show up now?
4) How do we want to show up?
5) Is our house in order? Meaning are the structural and technical elements of our website right, and are the signals we send to AI-bots consistent.
6) What prompts matter to us?
7) What places are scraped by relevant engines to answer these prompts?
8) How can we get into those places or improve our presence if already there?
9) Is there owned content we can create to show up more and better in relevant prompts?
From there, you can operationalize and organize the doing of the doing.
But start with these questions.