The United States is one of the most competitive markets for consumer technology. It is also the most rewarding. The challenge for any early-stage or international brand is simple. No one knows who you are yet, but you need attention, validation, and market traction fast. The good news is that…
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I’ve come across a higher-than-normal amount of companies unwittingly torpedoing their PR programs of late. Important to note, these are not dummies. Their troubles stem from the fact that consumer tech PR is a competitive game undergoing significant change. It got me thinking about the main things that kill tech…
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On the heels of yet another consumption orgy, I am beginning to see DTC as a bit of a siren song. Obviously it is where you start when you enter a market like the US as a consumer tech company. That's elemental logic. And it feels nice, too. On your…
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A clear, practical framework for consumer tech brands preparing to win attention and authority at CES 2026. A strong CES 2026 PR Strategy gives your team clarity and structure long before you land in Las Vegas. The most effective approach relies on four pillars that turn CES from a hectic…
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The firms leading the next wave of PR for the age of AI search. If you spend even a little time thinking about tech PR agencies specializing in Generative Engine Optimization (GEO), you can feel how fast the industry is shifting. AI search is no longer a side topic. It’s…
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How to find an agency that moves quickly, thinks strategically, and delivers flawless execution when timing is everything. If you’re preparing for a fast moving launch and looking for Senior Level PR for Tech Launches, you already know how chaotic the timeline can get. Launch windows shift. Reviewers need assets…
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A practical, hype-free roadmap for entering the design awards that actually move the needle. If you want your consumer tech product to surface on AI search engines, win buyer trust, or finally get taken seriously by Tier 1 editors, design awards are one of the most efficient credibility shortcuts you…
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The firms redefining what public relations looks like in the age of AI, creativity, and commerce. If you spend time around fast moving tech companies, you know the old PR playbook does not cut it anymore. Mass pitching, generic messaging, and endless press releases feel outdated in a world where…
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How the right PR partner turns international potential into U.S. market momentum If you are preparing PR for Global Consumer Tech Brands in the U.S., you already know a launch in America is not just another market entry. It is a credibility moment. The U.S. sets expectations for consumer technology,…
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The firms that connect media visibility with measurable growth. If you’re working on Performance PR for Consumer Tech, you already know visibility alone is not enough. Consumer tech companies need coverage that drives trust and discovery, but they also need clear proof that PR supports real growth. That means a…
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