Blog | Public Relations for Technology Companies

Dec 15

A CES Survival Guide: 12 Years of Hard-Earned Lessons From the World’s Most Punishing Trade Show

By Jackson Wightman CES, PR Strategy No Comments

I’ve been going to CES for 12 years. My early days were a mess. I stayed out too late. Drank too much (I’m good at that). I tried to do everything. I didn’t plan properly. I treated CES like a mix of a party, a networking free-for-all, and a test…

Dec 15

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How can you get the most out of your CES media coverage?

By Jackson Wightman CES, PR Strategy No Comments

You got coverage in the media at CES. Now what? Every January, the team at Proper sees the same thing happen. Brands go to CES. They get solid press. A few good logos land on the website. Some social posts go out during show week. And then… nothing. Two weeks…

Dec 15

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4 types of retail buyers you might meet at CES (and what they care about)

By Jackson Wightman CES, PR Strategy No Comments

If you’re heading to Vegas for The Consumer Electronics Show (CES), get ready to talk your face off, bathe in hand sanitizer and walk until your legs hurt. Such are the joys of the biggest tech event in the world. Retail buyers are a prized lot at CES. A retail…

Dec 15

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How to Weaponize a CES Innovation Award for Growth

By Jackson Wightman CES, PR Strategy No Comments

If you won a CES Innovation Award, congrats! It’s a great proof point and useful marketing tool. Regardless of your company size and the readiness of your product, there are key considerations and common steps you can take after winning this prestigious award. We’ve compiled a plan and some KPIs…

Dec 10

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What are the implications of ChatGPT’s shopping research feature?

By Jackson Wightman AI & Search (GEO) No Comments

In late November, OpenAI launched a new "shopping research" feature inside ChatGPT. If, as The Economist reported, two thirds of consumers in rich countries plan to use AI to help with holiday shopping, the release date is not a coincidence. ChatGPT's new functionality produces a tailored-for-you buying guide around a…

Dec 09

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How to Explain Your Technology to Journalists Without Oversimplifying

By Proper Propaganda PR Strategy No Comments

Explaining technology to journalists is one of the hardest parts of early stage PR. Founders know their product deeply. Journalists need to understand it quickly. If you simplify too much, you risk losing accuracy. If you go too technical, you risk losing the audience entirely. Striking the right balance is…

Dec 08

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How to Build Credibility Fast When Your Technology Sounds Ahead of Its Time

By Proper Propaganda PR Strategy No Comments

Some of the most exciting tech ideas do not sound simple. They sound ambitious. They sound unusual. They sound like they belong a few years into the future. While that level of innovation can excite investors and early adopters, it also creates a communications challenge. If your technology feels ahead…

Dec 08

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How New Tech Brands Can Get Coverage in Major U.S. and Canadian Media

By Proper Propaganda Uncategorized No Comments

Landing coverage in top tier tech media is difficult for any company, and it is even harder when your brand is new to the market. Editors and reporters in the United States and Canada receive an overwhelming number of pitches every day. Most of those pitches come from established companies…

Dec 08

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The Fastest Way for Consumer Tech Startups to Build Awareness in the U.S.

By Proper Propaganda PR Strategy No Comments

The United States is one of the most competitive markets for consumer technology. It is also the most rewarding. The challenge for any early-stage or international brand is simple. No one knows who you are yet, but you need attention, validation, and market traction fast. The good news is that…

Dec 05

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Your Product Is Great. Your PR Is the Problem.

By Jackson Wightman PR Strategy No Comments

I’ve come across a higher-than-normal amount of companies unwittingly torpedoing their PR programs of late. Important to note, these are not dummies. Their troubles stem from the fact that consumer tech PR is a competitive game undergoing significant change. It got me thinking about the main things that kill tech…