Keith Richards and the press release have a lot in common. Despite unimaginable levels of abuse, neither dies. While, by most estimates, Keith is on his 124th life, press releases have had at least 3 distinct lives: Print era: They were for journalists. Get ink or go home. SEO epoch:…
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(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…
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Steps for building awareness and credibility through media coverage of your tech launch Launching a consumer tech product isn’t just about the hardware or software. It’s about how your brand is perceived in the market. Public relations (PR) is one of the most effective ways to build awareness and credibility…
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(Image via ChatGPT) You’ve got a good grasp on how PR and AI intersect, sold your CEO on the value of a PR mandate aimed at optimizing your brand’s presence on generative engines, and are now ready for the nitty gritty. It’s time to build a media list for the…
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Aggregate data is a great way to build bad strategy, especially in a realm like generative engine optimization That Cheshire-cat grin you can’t escape seeing all over LinkedIn? That’s the PR industry after Muck Rack dropped its recent What AI is Reading report. For an industry that frequently has the…
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PR strategies for pitching ecommerce journalists ahead of Amazon’s Prime Big Deal Days Amazon’s fall Prime Big Deal Days (October 7–8, 2025) create a major opportunity for consumer tech and ecommerce brands. Many journalists publish gift guides, roundups, and product listicles around Prime Day, and inclusion can drive both visibility…
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Shit's about to get a little weird for brands. A couple of bold and not-so-bold predictions from yours truly: 1. The vast majority of companies will effectively have two websites - one for bots and one for humans - within 1-2 years. Bot traffic is growing like a gangly teen…
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"Forbes is heavily scraped by ChatGPT for our category, so get us in there." The client was right. We had data suggesting exactly this from Scrunch AI. However, there's a lot of nuance to how AI, specifically the RAG-bot army that goes and scrapes websites for answers to search queries,…
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Your newest ICP will never eat dinner, sleep, or have sex. Still, your biz may depend on placating them properly You may or may not know it, but you have a new ideal customer (ICP) who’s a bit of a strange bird. This customer holds so much potential for you…
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Top CES PR agencies driving media coverage, AI visibility, and launch momentum in Las Vegas. Every January, the Consumer Electronics Show (CES) turns Las Vegas into the world’s stage for tech launches. Winning CES means more than a booth—it means cutting through 3,000 other exhibitors to earn real coverage. That’s…
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