Proper Propaganda | Public Relations for Technology Companies - Page 2

Jan 29

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PR Is Not “Soft”: The Quantified Impact of Top-of-Funnel Investment on Sales Performance

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

Contrary to the belief of some performance marketing gurus, PR is not an indulgence. Extensive data, show that it is a demand-creation system that measurably improves conversion efficiency, lowers acquisition costs, and increases revenue durability. Brands that underfund PR do not just lose awareness. They pay more for every sale…

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Jan 15

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What Consumer AI Search Adoption Means for Discovery, Research, and Decision-Making

By Proper Propaganda AI & Search (GEO) No Comments

How consumers already use AI search today, based on documented behavior, not performance hype At this point, saying “consumers are using AI search” is table stakes. The more useful conversation is what they are actually using it for. Not what brands hope it will do. Not what vendors promise it…

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Jan 15

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AI-Mediated Discovery: Referral Traffic, Growth Rates, and Search Replacement Signals

By Proper Propaganda AI & Search (GEO) No Comments

What observed AI referral data shows today and what projections carefully suggest without jumping ahead Most AI search conversations stall out at usage. How many people are asking questions. How often they open ChatGPT. Whether Google should be worried. That is surface level. The more useful signal sits further down…

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Jan 15

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Who Is Actually Using AI for Search? Age, Income, and Geography Breakdown

By Proper Propaganda AI & Search (GEO) No Comments

What the data shows about which buying cohorts are driving AI search adoption “People are using AI now” is no longer a useful sentence. It is technically true and strategically meaningless. The more important question is who is using AI for search, how often, and what kind of consumers they…

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Jan 15

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The Consumer Shift to AI Search: What the Data Actually Shows

By Proper Propaganda AI & Search (GEO) No Comments

What real usage data from 2024–2026 proves about AI search behavior and why it complements, not replaces, SEO Let’s clear something up before anyone starts drafting a panic email to their SEO agency. This is not an obituary for search engine optimization. SEO still works. For many brands, it works…

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Jan 12

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Why AI search engines trust media coverage more than your website

By Proper Propaganda AI & Search (GEO) No Comments

Does ChatGPT trust earned media more than brand content?The honest answer is yes, and the reason has less to do with preference and more to do with how generative systems are trained, evaluated, and optimized. The near-term reality of search looks very different from what brand marketers have believed for…

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Jan 12

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How AI decides which brands are real

By Proper Propaganda AI & Search (GEO) No Comments

AI systems do not evaluate brands the way humans do. They do not assess ambition, vision, or momentum. They evaluate stability. A brand is treated as real by an AI system when it appears repeatedly, consistently, and independently across trusted sources over time. This behavior is well documented in research…

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Jan 12

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The invisible brand problem. When AI knows your category but not you

By Proper Propaganda AI & Search (GEO) No Comments

A growing number of CMOs encounter a specific pattern when testing AI search. When they ask an AI system to explain their category, the response is accurate and confident. When they ask which companies lead that category, their brand is missing or described inconsistently. This happens because AI systems learn…

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Jan 12

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Why your brand has strong SEO but barely shows up in ChatGPT

By Proper Propaganda AI & Search (GEO) No Comments

Many CMOs are seeing a growing disconnect between traditional search performance and real-world brand visibility. Their websites rank well for priority keywords. Organic traffic has not collapsed. Content output remains steady. Yet when prospects, analysts, or buyers ask ChatGPT, Perplexity, or Gemini to explain the category or recommend vendors, the…

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Jan 10

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Top 10 PR Agencies for Tech Brands in 2026

By Proper Propaganda Industry Commentary

The definitive list of tech-focused PR powerhouses leading innovation, with Proper Propaganda taking the #1 spot. Tech brands live and die by their narratives: disruption, trust, momentum. If you’re a tech founder, scale-up, or innovator, you need a PR agency that speaks your language. That’s why we’ve ranked Proper Propaganda…

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