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Proper Propaganda

Feb 12
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What Companies Should Have in Place Before Asking Agencies for Proposals

By Industry Commentary, PR Strategy No Comments
Most companies reach out to agencies too early, too vaguely, or for the wrong reasons. The result is predictable: mismatched expectations, bloated proposals, wasted time on both sides, and relationships that struggle before the work even begins. This pattern has existed for decades. Strong agency engagements start with internal clarity.…
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Feb 05
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“Good tech” rarely wins on its own. In North America, the story determines whether good tech gets adopted.

By Industry Commentary, PR Strategy No Comments
This isn’t an anti-product argument. Obviously product matters. But in U.S./Canada markets, many category leaders did not win because they had the most advanced technology. They won because they paired competent, well-engineered products with narrative clarity the market could understand and repeat. Below are several major technology examples. Case Study:…
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Feb 02
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Why Foreign Brands Fail in the US When They Reuse Their Home-Market Playbook

By AI & Search (GEO), Influencer & Performance PR, PR Strategy
Strategies that lean heavily on conversion and bottom-funnel tactics can work in many markets. In the United States, they routinely fail. The reason is not product quality or execution. It is a misunderstanding of how American consumers make decisions. The US market rewards familiarity, loyalty, and trust more than efficiency…
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Feb 02
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Why Performance Marketing Converts Better After PR Does Its Job

By AI & Search (GEO), Influencer & Performance PR, PR Strategy
Performance marketing and PR are often treated as competing priorities. In reality, one only works well after the other has done its job. PR creates familiarity. It builds memory and establishes demand. Performance marketing converts what already exists. When that sequence is reversed, performance does not suddenly become smarter. It…
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Jan 29
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PR Is Not “Soft”: The Quantified Impact of Top-of-Funnel Investment on Sales Performance

By AI & Search (GEO), PR Strategy
Contrary to the belief of some performance marketing gurus, PR is not an indulgence. Extensive data, show that it is a demand-creation system that measurably improves conversion efficiency, lowers acquisition costs, and increases revenue durability. Brands that underfund PR do not just lose awareness. They pay more for every sale…
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