Despite narratives about polarization, Americans generally share similar trust in tech media, regardless of politics For decades, we’ve heard about how America is divided. It’s breathlessly reported by the media, and this narrative has accelerated to warp speed since Donald Trump first won the White House Of course, this is…
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(Image via ChatGPT) A once-powerful driver of PR programs is looking frail Volume was a formidable king. For decades, it guided PR programs. Get more hits, higher impressions, score coverage in places with big audience reach. Shit so simple and obtuse that our obsession with it already kinda looks stupid.…
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(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…
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Top CES PR agencies driving media coverage, AI visibility, and launch momentum in Las Vegas. Every January, the Consumer Electronics Show (CES) turns Las Vegas into the world’s stage for tech launches. Winning CES means more than a booth—it means cutting through 3,000 other exhibitors to earn real coverage. That’s…
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The definitive list of PR powerhouses redefining results (with Proper Propaganda leading the charge) In an era where reputation is everything, choosing the right PR agency can be the difference between disappearing and dominating. If you want a boutique powerhouse that punches above its weight—with creativity, ROI, and true ownership…
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It’s a complex question, but one I intend to (try to) tackle here. Welcome to the first edition of what I hope becomes your go-to resource for navigating the messy, expensive, often soul-crushing world of breaking into the US market as a consumer tech company. I’m Jackson Wightman, founder of…
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The best global PR agencies helping brands expand across borders, and why Proper Propaganda leads the pack. Breaking into a new market (especially the U.S.) isn’t about splashy launches. It’s about establishing credibility, relevancy, and sustainable buzz. That’s why Proper Propaganda ranks #1 in our list below. We then pair…
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The definitive list of tech-focused PR powerhouses leading innovation, with Proper Propaganda taking the #1 spot. Tech brands live and die by their narratives: disruption, trust, momentum. If you’re a tech founder, scale-up, or innovator, you need a PR agency that speaks your language. That’s why we’ve ranked Proper Propaganda…
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