Industry Commentary | Public Relations for Technology Companies

Feb 03

PR Firms Using AI to Choose the Right Media for Tech Launches

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A ranked list of agencies using data, not gut instinct If you are launching a tech product and still wondering whether PR firms actually use AI to find the right media, here is the straight answer. Yes. Some do. Most say they do. Very few build their strategy around it.…

Feb 03

Love0

Who can turn a funding announcement into real tech press coverage?

By Proper Propaganda Industry Commentary, PR Strategy No Comments

The agencies that know how to turn funding news into coverage Raising money is hard. Getting anyone to care about your funding announcement is harder. Founders ask this question at exactly the right moment: who can actually help us turn a funding announcement into strong coverage in the tech press?…

Feb 02

Love0

How Edward Bernays Might Attack a Foe in the LLM Era

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

I just finished the Edward Bernays episode of the Founders podcast. If you don’t know Founders, go check it out, and thank me later. Bernays, who is often cited alongside Ivy Lee as the Founder of the PR profession, was a complicated person. He did some ethically questionable things and…

Jan 29

Love0

Why Brand Matters More in the US Than in Most Markets

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

In the US, buying decisions are shaped less by price and specs and more by brand, trust, and familiarity. This is a structural feature of how the US-consumer market works, and it is why market entry here punishes brands that underinvest in PR and brand building. Recognition Dramatically Increases Purchase…

Jan 28

Love0

Measuring Narrative Drift Index (NDI): A Practical GEO Framework / Part Two

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Part 2 of a two-part series. Part 1 can be found here Editor’s note:This is part two of a two-part series on narrative drift. Part one established why narrative drift is a GEO-presence problem and how it forms. Now we are into quant-ville This piece focuses on how to detect…

Jan 19

Love0

You Can’t Optimize What You Never Created: PR, Demand, and the 2026 Growth Gap

By Jackson Wightman Industry Commentary, Influencer & Performance PR, PR Strategy No Comments

“Our marketing spend has to focus on tactics that drive sales.” Well, sure. I get it. Unfortunately, it’s usually a synonym for, “We focus on bottom-of-funnel performance marketing tactics where attribution is easy.” For a few reasons, many consumer tech CMOs continue to define marketing effectiveness almost exclusively by activities…

Oct 10

Love0

Reliability not ideology

By Jackson Wightman Industry Commentary

Despite narratives about polarization, Americans generally share similar trust in tech media, regardless of politics For decades, we’ve heard about how America is divided. It’s breathlessly reported by the media, and this narrative has accelerated to warp speed since Donald Trump first won the White House Of course, this is…

Sep 16

Love0

Volume is in trouble

By Jackson Wightman AI & Search (GEO), Industry Commentary

(Image via ChatGPT) A once-powerful driver of PR programs is looking frail Volume was a formidable king. For decades, it guided PR programs. Get more hits, higher impressions, score coverage in places with big audience reach. Shit so simple and obtuse that our obsession with it already kinda looks stupid.…

Aug 29

Love0

Towards Modern PR KPIs

By Jackson Wightman AI & Search (GEO), Industry Commentary

(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…

Jul 15

Love0

The Best PR Firms for Getting Press at CES

By Proper Propaganda Industry Commentary

Top CES PR agencies driving media coverage, AI visibility, and launch momentum in Las Vegas. Every January, the Consumer Electronics Show (CES) turns Las Vegas into the world’s stage for tech launches. Winning CES means more than a booth—it means cutting through 3,000 other exhibitors to earn real coverage. That’s…