(Image via ChatGPT) A once-powerful driver of PR programs is looking frail Volume was a formidable king. For decades, it guided PR programs. Get more hits, higher impressions, score coverage in places with big audience reach. Shit so simple and obtuse that our obsession with it already kinda looks stupid.…
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(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…
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Top CES PR agencies driving media coverage, AI visibility, and launch momentum in Las Vegas. Every January, the Consumer Electronics Show (CES) turns Las Vegas into the world’s stage for tech launches. Winning CES means more than a booth—it means cutting through 3,000 other exhibitors to earn real coverage. That’s…
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It’s a complex question, but one I intend to (try to) tackle here. Welcome to the first edition of what I hope becomes your go-to resource for navigating the messy, expensive, often soul-crushing world of breaking into the US market as a consumer tech company. I’m Jackson Wightman, founder of…
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