Industry Commentary | Public Relations for Technology Companies

Mar 17

How to Get Your Tech Product Featured in Mother’s Day 2026 Gift Guides

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, Influencer & Performance PR, PR Strategy No Comments

Mother’s Day is one of the most commercially significant moments of the year for consumer tech. Gift guide placements in outlets like Wirecutter, CNET, and PCMag influence real purchase decisions. They also shape how products are described across AI-generated answers in ChatGPT, Perplexity, and Google AI Overviews. Most brands show…

Mar 17

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Best Tech PR Agencies for Securing Mother’s Day 2026 Gift Guide Coverage

By Proper Propaganda Affiliate, Industry Commentary, PR Strategy No Comments

Mother’s Day gift guides are not built in April. They’re decided weeks earlier, shaped by prior coverage, product familiarity, and editorial trust. By the time a “Best Mother’s Day Gifts for 2026” piece goes live in outlets like Wirecutter, CNET, or PCMag, most of the products in that article are…

Mar 13

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How Products Get Into Deals Articles and Listicles

By Jackson Wightman Industry Commentary, PR Strategy

The Mechanics Behind Summer Commerce Coverage Summer Commerce Season is about to begin. What we at Proper call “Summer Commerce Season” is that special strip of the calendar that includes Mother’s Day, Memorial Day, Father’s Day and Prime Day. You could even throw Back-to-School into the mix. For publishers and…

Mar 03

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Connections Don’t Get You Coverage

By Jackson Wightman Industry Commentary, PR Strategy

"So tell me about your connections," said a prospective client recently. I have a connection to my partner. She's great. But she certainly doesn't always do what I say she should (she's wise). I also have a connection to my two oldest friends. We've known each other since we were…

Feb 27

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Top of Funnel Is Not Optional: A Series on Why Growth Starts Before Conversion

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Over the past several months, we published a series of posts examining a persistent mistake made by companies entering or scaling in the U.S. market: They invest heavily in conversion before creating demand. Executives obsess over performance marketing efficiency, attribution dashboards, CAC optimization, and last-touch reporting while underfunding the one…

Feb 27

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Ludicrous PR advice, straight from Silicon Valley

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Silicon Valley dispenses a lot of terrible advice about PR. Search for pretty much anything from the folks at Y-Combinator and you’ll encounter dilettantism on a grand scale. Alongside investors, a range of other, non-VC actors, espouse ideas that are untethered to reality. A core tenet of Valley PR bullshit…

Feb 23

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Gartner and the Narrative Arms Race

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Nope, it was not an astrological event. That glow lighting up the sky? That’s the Comms-Industrial-Complex reading Gartner’s predictions about PR budgets doubling by 2027 thanks to Generative Engine Optimization. But extra cash for agencies is not the real story. Gartner’s third prediction is. It reads: By 2029, 45% of…

Feb 19

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How to Choose a PR Agency for a Series B Announcement

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A practical guide for venture-backed tech founders, 2026 A Series B announcement is one of the highest-leverage communications moments a startup gets. The right PR agency shapes how journalists, investors, recruiters, and AI-powered search systems understand your category position. The wrong one files a press release and reports impressions. This…

Feb 19

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Content Fast and Slow

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

My apologies to Daniel Kahneman for the riff on his title. Maybe, like me, you’ve acquired this strange new reflex vis-a-vis AI-produced content. I just shut down when I see the see-saw cadence. Three. Short. Sentences. Thinking that resembles candy floss. We can all tell when someone shits on a…

Feb 17

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A Fishing Fable About the Top of the Funnel

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Johnny fishes in the pond near his house once a week. He catches 2 fish. They make for an amazing dinner. The fish are so tasty that he starts fishing twice a week. At this level he can pull 3 fish a week. He does this for 2 months straight.…