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Influencer & Performance PR

How we blend influencer strategy with outcome-based PR to drive growth, build love, and make every dollar work harder.

Feb 02
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Why Foreign Brands Fail in the US When They Reuse Their Home-Market Playbook

By AI & Search (GEO), Influencer & Performance PR, PR Strategy No Comments
Strategies that lean heavily on conversion and bottom-funnel tactics can work in many markets. In the United States, they routinely fail. The reason is not product quality or execution. It is a misunderstanding of how American consumers make decisions. The US market rewards familiarity, loyalty, and trust more than efficiency…
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Feb 02
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The Hidden Cost of Underfunding PR: CAC Inflation in the US

By AI & Search (GEO), Influencer & Performance PR, PR Strategy No Comments
Customer acquisition costs rise fastest when brand familiarity is low, and the United States is unforgiving to anonymous brands. PR is not optional. It determines whether performance spend scales efficiently. When PR is underfunded, CAC inflation is not a surprise. It is a reality. Familiarity Lowers the Cost of Conversion…
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Feb 02
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Why Performance Marketing Converts Better After PR Does Its Job

By AI & Search (GEO), Influencer & Performance PR, PR Strategy No Comments
Performance marketing and PR are often treated as competing priorities. In reality, one only works well after the other has done its job. PR creates familiarity. It builds memory and establishes demand. Performance marketing converts what already exists. When that sequence is reversed, performance does not suddenly become smarter. It…
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Feb 02
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Trust Is the Gatekeeper of US Consumer Conversion

By AI & Search (GEO), Influencer & Performance PR, PR Strategy No Comments
In the United States, trust must exist before a transaction happens. American consumers make trust a prerequisite for purchase, not a by-product of conversion. PR is the fastest way to establish credibility at scale. Without it, brands are structurally locked into discounts, promotions, and rising acquisition costs. Trust Determines Whether…
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Jan 19
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You Can’t Optimize What You Never Created: PR, Demand, and the 2026 Growth Gap

By Industry Commentary, Influencer & Performance PR, PR Strategy No Comments
“Our marketing spend has to focus on tactics that drive sales.” Well, sure. I get it. Unfortunately, it’s usually a synonym for, “We focus on bottom-of-funnel performance marketing tactics where attribution is easy.” For a few reasons, many consumer tech CMOs continue to define marketing effectiveness almost exclusively by activities…
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Aug 01
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How to Get Your Product Featured in Amazon Fall Prime Big Deal Days Gift Guides (October 7–8)

By Influencer & Performance PR, PR Strategy
PR strategies for pitching ecommerce journalists ahead of Amazon’s Prime Big Deal Days Amazon’s fall Prime Big Deal Days (October 7–8, 2025) create a major opportunity for consumer tech and ecommerce brands. Many journalists publish gift guides, roundups, and product listicles around Prime Day, and inclusion can drive both visibility…
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