A practical, hype-free roadmap for entering the design awards that actually move the needle. If you want your consumer tech product to surface on AI search engines, win buyer trust, or finally get taken seriously by Tier 1 editors, design awards are one of the most efficient credibility shortcuts you…
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How the right PR partner turns international potential into U.S. market momentum If you are preparing PR for Global Consumer Tech Brands in the U.S., you already know a launch in America is not just another market entry. It is a credibility moment. The U.S. sets expectations for consumer technology,…
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How smart brands win coverage before CES even begins In 10 years of helping clients launch products at CES, one counterintuitive lesson stands out: The best way to get press coverage at CES often means avoiding the show floor.After a decade of supporting consumer tech brands at the world’s biggest…
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How to stop sabotaging your own tech product launch by fixing broken internal comms Strong internal communications is the most important piece of a consumer-product launch. They have a direct impact on PR outcomes, overall buzz and sales. A great product means nothing if you botch the rollout. This checklist…
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The keyboard maker's moves were deft. And you can copy them easily. CES is chaos. Launches galore. Hundreds of briefings. More noise than attention. Most brands show up, shout for a few days, and disappear. In 2025, our client Keychron did just the opposite and rose above the noise. Not…
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Why “Everyone Gets Coverage” Is the Biggest Lie in Consumer Tech People assume that because there’s endless Black Friday coverage every November, it’s easy to land a spot. Spoiler: it’s not. Black Friday is a battlefield. Every brand in North America is fighting for the same limited attention span (from…
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A step-by-step PR playbook to attract, brief, and convert CES media into lasting coverage. Each January, the global tech press converges on CES in Las Vegas. For exhibitors, managing media at your booth isn’t optional — it’s essential if you want meaningful coverage. As a consumer-tech PR agency, we’ve distilled…
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How to choose the right CES media showcase to maximize press coverage and pre-show buzz As CES 2026 approaches, the question for every consumer tech brand is the same: how do you maximize media exposure among thousands of competing stories? Whether or not you’ve submitted a CES Innovation Awards application,…
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Why you won’t get a real PR proposal until you’ve got goals, budget, and decision-makers in place. Do you really want that proposal? Lately, a lot of folks have been asking me for PR proposals, but they do not have the basics in place. Meaning it is a waste of…
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How the right PR partner translates not just language, but culture, media, and commerce ecosystems. For Chinese consumer tech brands looking to grow in the U.S., choosing the right PR agency is often the first serious investment in credibility. The best agencies don’t just translate language — they translate culture,…
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