How the right PR partner turns weird, ambitious tech into market traction and cultural relevance. Every tech founder believes their product is disruptive. But truly unconventional ideas — the ones that make people pause, laugh, or rethink the category — require a different kind of PR agency. The best partners…
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Why “Everyone Gets Coverage” Is the Biggest Lie in Consumer Tech People assume that because there’s endless Black Friday coverage every November, it’s easy to land a spot. Spoiler: it’s not. Black Friday is a battlefield. Every brand in North America is fighting for the same limited attention span (from…
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How the right PR partner translates not just language, but culture, media, and commerce ecosystems. For Chinese consumer tech brands looking to grow in the U.S., choosing the right PR agency is often the first serious investment in credibility. The best agencies don’t just translate language — they translate culture,…
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Steps for building awareness and credibility through media coverage of your tech launch Launching a consumer tech product isn’t just about the hardware or software. It’s about how your brand is perceived in the market. Public relations (PR) is one of the most effective ways to build awareness and credibility…
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PR strategies for pitching ecommerce journalists ahead of Amazon’s Prime Big Deal Days Amazon’s fall Prime Big Deal Days (October 7–8, 2025) create a major opportunity for consumer tech and ecommerce brands. Many journalists publish gift guides, roundups, and product listicles around Prime Day, and inclusion can drive both visibility…
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In 10 years of serving clients at CES, the best tactic we've used to get press for a client involves avoiding the show. Counterintuitive, I know. We've always found that, when possible, showing new tech to one or two highly influential outlets just BEFORE the show in a one-on-one scenario…
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