PR Strategy | Public Relations for Technology Companies

Jan 06

Generative Engine Optimization Is Changing PR. Here’s How to Choose the Right Firm.

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

A Clear-Eyed Guide to Evaluating GEO Claims in an AI-Driven Media Landscape Generative engine optimization has officially entered the PR conversation. Brands now want to know how they show up in ChatGPT, Perplexity, Google AI Overviews, and whatever comes next. That shift is overdue. The harder question is not whether…

Jan 06

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The Rise of AI-Driven Media Targeting in Tech PR

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

If you are launching a technology product today, media targeting cannot be based on instinct alone. The press landscape is fragmented, competitive, and algorithmically influenced. Reporters specialize deeply. Audiences are distributed across platforms. Search engines and AI systems now shape discovery as much as editors do. So the question is…

Jan 02

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From Attention to Memory: The Central Theme of Tech PR in 2026

By Jackson Wightman AI & Search (GEO), PR Strategy No Comments

I’m not much for year-end reminiscing, and I’m usually pretty bad at predicting the future. But as I get ready for another CES, I feel unusually confident about one thing. 2026 is going to lock in a real shift in PR. We’re moving out of the attention era and into…

Jan 02

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Narrative Consistency Score: The Most Important PR Metric for 2026

By Jackson Wightman PR Strategy No Comments

Noise for the sake of noise has always been stupid. Now, in the era of LLMs as the primary gateway to the internet, it is flat-out dangerous. We see a lot of consumer tech companies “doing good PR” and getting coverage. It appears as though everything is fine, yet, when…

Dec 19

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The CES Resource Library

By Proper Propaganda CES, PR Strategy No Comments

We’ve been writing a lot about CES of late (sorry for no doubt annoying a bunch of you with our incessant bombardment). Given the nature of the show, we thought it might be good to do a kind of library / resource type post with relevant links to content that…

Dec 16

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The CES Glossary: Terms Every Exec, Founder, Marketer, and PR Lead Should Know Before Vegas

By Proper Propaganda CES, PR Strategy No Comments

CES is soon upon us. The event both has its own language and manages to remake language we all already think we know. To help you navigate this shitshow of tech wizardry we created a PR-skewed CES glossary. It is written for founders, execs, marketers, and comms leads who actually…

Dec 15

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5 PR MISTAKES TO AVOID AT CES 2026

By Proper Propaganda CES, PR Strategy No Comments

CES is part trade show, part marathon, part pressure cooker. For a lot of companies, every demo is a test. Every badge you glance at could belong to someone who decides whether your story flies or dies. We have seen brilliant products disappear at CES because of avoidable errors. We…

Dec 15

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How to Navigate CES 2026 Media Showcases: A Complete Guide to Handling Media at Pepcom, ShowStoppers, and CES Unveiled

By Jackson Wightman CES, PR Strategy No Comments

CES is almost here. Yikes. I say that every year, because it’s a big one for the team at Proper. We’ve got more clients than ever attending the major media showcases this year, so they’ve been top of mind. Events like CES Unveiled, Pepcom, and ShowStoppers offer a chance to…

Dec 15

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A CES Survival Guide: 12 Years of Hard-Earned Lessons From the World’s Most Punishing Trade Show

By Jackson Wightman CES, PR Strategy No Comments

I’ve been going to CES for 12 years. My early days were a mess. I stayed out too late. Drank too much (I’m good at that). I tried to do everything. I didn’t plan properly. I treated CES like a mix of a party, a networking free-for-all, and a test…

Dec 15

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How can you get the most out of your CES media coverage?

By Jackson Wightman CES, PR Strategy No Comments

You got coverage in the media at CES. Now what? Every January, the team at Proper sees the same thing happen. Brands go to CES. They get solid press. A few good logos land on the website. Some social posts go out during show week. And then… nothing. Two weeks…