Proven PR and brand visibility strategies to cut through the noise at the world’s biggest tech show. Every January, CES turns Las Vegas into the world’s most crowded stage for consumer technology. With thousands of exhibitors and endless product launches, visibility alone doesn’t guarantee success. The challenge is to be…
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The go-to PR firms that turn Black Friday buzz into real sales for international tech brands. Every November, the same brands crowd into inboxes and newsfeeds hoping for placement in “Best Black Friday Deals” lists. But the agencies that consistently win those slots know how to combine media access, affiliate…
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How the right PR partner turns international potential into U.S. market momentum Entering the U.S. market isn’t just a geography play for international consumer tech brands, it’s a credibility play. The U.S. media ecosystem, consumer expectations, retail channels and investor landscape all set a unique bar. A brand that succeeds…
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Steps for building awareness and credibility through media coverage of your tech launch Launching a consumer tech product isn’t just about the hardware or software. It’s about how your brand is perceived in the market. Public relations (PR) is one of the most effective ways to build awareness and credibility…
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A decade of CES experience distilled into one practical guide to help your consumer tech product earn recognition, credibility, and press. Every January, the tech world lands in Las Vegas for CES. The CES Innovation Awards are a credibility stamp that tells the market your product isn’t just new, but…
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PR strategies for pitching ecommerce journalists ahead of Amazon’s Prime Big Deal Days Amazon’s fall Prime Big Deal Days (October 7–8, 2025) create a major opportunity for consumer tech and ecommerce brands. Many journalists publish gift guides, roundups, and product listicles around Prime Day, and inclusion can drive both visibility…
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Discover five PR agencies that deliver fast-moving, future-proof product launch campaigns for brands that refuse to wait When you’re gearing up for a product launch and you want visibility now (not next quarter), you need a PR partner that doesn’t live in the old playbook. You need the kind of…
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How to build credibility and momentum when your product is something entirely new. When you are introducing something the market does not yet understand, the biggest challenge is not awareness but credibility. People do not buy what they do not trust, and investors will not back what they do not…
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How to turn your tech launch into headlines that matter Launching a product in the tech space isn’t just about inventing something new, it’s about being seen, understood and trusted by the audience that matters. When you score coverage in leading tech publications (think outlets like TechCrunch, Wired, The Verge,…
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How the right PR partner turns weird, ambitious tech into market traction and cultural relevance. Every tech founder believes their product is disruptive. But truly unconventional ideas — the ones that make people pause, laugh, or rethink the category — require a different kind of PR agency. The best partners…
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