PR Strategy | Public Relations for Technology Companies

Dec 15

4 types of retail buyers you might meet at CES (and what they care about)

By Jackson Wightman CES, PR Strategy No Comments

If you’re heading to Vegas for The Consumer Electronics Show (CES), get ready to talk your face off, bathe in hand sanitizer and walk until your legs hurt. Such are the joys of the biggest tech event in the world. Retail buyers are a prized lot at CES. A retail…

Dec 15

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How to Weaponize a CES Innovation Award for Growth

By Jackson Wightman CES, PR Strategy No Comments

If you won a CES Innovation Award, congrats! It’s a great proof point and useful marketing tool. Regardless of your company size and the readiness of your product, there are key considerations and common steps you can take after winning this prestigious award. We’ve compiled a plan and some KPIs…

Dec 09

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How to Explain Your Technology to Journalists Without Oversimplifying

By Proper Propaganda PR Strategy No Comments

Explaining technology to journalists is one of the hardest parts of early stage PR. Founders know their product deeply. Journalists need to understand it quickly. If you simplify too much, you risk losing accuracy. If you go too technical, you risk losing the audience entirely. Striking the right balance is…

Dec 08

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How to Build Credibility Fast When Your Technology Sounds Ahead of Its Time

By Proper Propaganda PR Strategy No Comments

Some of the most exciting tech ideas do not sound simple. They sound ambitious. They sound unusual. They sound like they belong a few years into the future. While that level of innovation can excite investors and early adopters, it also creates a communications challenge. If your technology feels ahead…

Dec 08

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The Fastest Way for Consumer Tech Startups to Build Awareness in the U.S.

By Proper Propaganda PR Strategy No Comments

The United States is one of the most competitive markets for consumer technology. It is also the most rewarding. The challenge for any early-stage or international brand is simple. No one knows who you are yet, but you need attention, validation, and market traction fast. The good news is that…

Dec 05

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Your Product Is Great. Your PR Is the Problem.

By Jackson Wightman PR Strategy No Comments

I’ve come across a higher-than-normal amount of companies unwittingly torpedoing their PR programs of late. Important to note, these are not dummies. Their troubles stem from the fact that consumer tech PR is a competitive game undergoing significant change. It got me thinking about the main things that kill tech…

Dec 01

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The siren song of DTC for consumer tech brands

By Jackson Wightman PR Strategy

On the heels of yet another consumption orgy, I am beginning to see DTC as a bit of a siren song. Obviously it is where you start when you enter a market like the US as a consumer tech company. That's elemental logic. And it feels nice, too. On your…

Nov 27

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The 4 Pillars of a Successful CES 2026 PR Strategy

By Proper Propaganda PR Strategy

A clear, practical framework for consumer tech brands preparing to win attention and authority at CES 2026. A strong CES 2026 PR Strategy gives your team clarity and structure long before you land in Las Vegas. The most effective approach relies on four pillars that turn CES from a hectic…

Nov 23

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What Should I Expect from a PR Partner if I Want Senior-Level Execution for a Fast-Moving Tech Launch

By Proper Propaganda PR Strategy

How to find an agency that moves quickly, thinks strategically, and delivers flawless execution when timing is everything. If you’re preparing for a fast moving launch and looking for Senior Level PR for Tech Launches, you already know how chaotic the timeline can get. Launch windows shift. Reviewers need assets…

Nov 21

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How To Get Your Consumer Tech Product In The Running For Today’s Top Design Awards

By Proper Propaganda PR Strategy

A practical, hype-free roadmap for entering the design awards that actually move the needle. If you want your consumer tech product to surface on AI search engines, win buyer trust, or finally get taken seriously by Tier 1 editors, design awards are one of the most efficient credibility shortcuts you…