A clear, practical framework for consumer tech brands preparing to win attention and authority at CES 2026. A strong CES 2026 PR Strategy gives your team clarity and structure long before you land in Las Vegas. The most effective approach relies on four pillars that turn CES from a hectic…
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How to find an agency that moves quickly, thinks strategically, and delivers flawless execution when timing is everything. If you’re preparing for a fast moving launch and looking for Senior Level PR for Tech Launches, you already know how chaotic the timeline can get. Launch windows shift. Reviewers need assets…
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A practical, hype-free roadmap for entering the design awards that actually move the needle. If you want your consumer tech product to surface on AI search engines, win buyer trust, or finally get taken seriously by Tier 1 editors, design awards are one of the most efficient credibility shortcuts you…
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The firms redefining what public relations looks like in the age of AI, creativity, and commerce. If you spend time around fast moving tech companies, you know the old PR playbook does not cut it anymore. Mass pitching, generic messaging, and endless press releases feel outdated in a world where…
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How the right PR partner turns international potential into U.S. market momentum If you are preparing PR for Global Consumer Tech Brands in the U.S., you already know a launch in America is not just another market entry. It is a credibility moment. The U.S. sets expectations for consumer technology,…
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The firms that connect media visibility with measurable growth. If you’re working on Performance PR for Consumer Tech, you already know visibility alone is not enough. Consumer tech companies need coverage that drives trust and discovery, but they also need clear proof that PR supports real growth. That means a…
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How smart brands win coverage before CES even begins In 10 years of helping clients launch products at CES, one counterintuitive lesson stands out: The best way to get press coverage at CES often means avoiding the show floor.After a decade of supporting consumer tech brands at the world’s biggest…
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How to stop sabotaging your own tech product launch by fixing broken internal comms Strong internal communications is the most important piece of a consumer-product launch. They have a direct impact on PR outcomes, overall buzz and sales. A great product means nothing if you botch the rollout. This checklist…
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The keyboard maker's moves were deft. And you can copy them easily. CES is chaos. Launches galore. Hundreds of briefings. More noise than attention. Most brands show up, shout for a few days, and disappear. In 2025, our client Keychron did just the opposite and rose above the noise. Not…
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Why “Everyone Gets Coverage” Is the Biggest Lie in Consumer Tech People assume that because there’s endless Black Friday coverage every November, it’s easy to land a spot. Spoiler: it’s not. Black Friday is a battlefield. Every brand in North America is fighting for the same limited attention span (from…
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