AGENCY

Proper Propaganda is a PR and digital marketing agency that helps companies seeking to shake up the status quo craft and spread their stories.

We are based in Montreal and Vancouver, and offer an innovative pricing model that prioritizes output as opposed to time.

WORK

BREATHER

Our Politburo designed a multi-angled media relations campaign for Breather – current darling of the tech startup world – that continues to drive oodles of high value coverage in place like Inc Magazine, Dwell, Business Insider and The Globe and Mail.

NEPTUNE PINE

The mission here was simple: generate global media coverage to support the Kickstarter campaign for the Neptune Pine. Glory to the Motherland came in the form of $885 000 raised for the client – over 8 times their original goal.

RISE KOMBUCHA

Similar to Sputnik, RISE sought to launch its two newest flavours of Kombucha with a bang. Unlike the USSR, RISE tasked us with designing a unique media event (that did not involve a dog named Laika or any questionably engineered commie spacecraft).

Hockey IntelliGym

Via a sustained media and influencer outreach campaign Israel-based Hockey IntelliGym sought to expand its empire in Canada and the US. We fomented a revolution whose impact would have made Che jealous.

Mosaic Manufacturing

Mosaic had a bold goal: create hardware that democratized 3D printing without actually building a new 3D printer. We managed media relations for their Kickstarter campaign and secured coverage in top outlets like Techcrunch, Engadget, PC Magazine, Business Insider, Gizmodo, Reuters and many more. In the end, they raised $231k – more than triple their original goal.