Lots of client work thus far in 2013. It has me thinking that many PR pros (including me) are slightly deluded. This is because as a profession, at an aggregate level, we have a weak grasp of business fundamentals, and are beholden to silly metrics re the impact of our…
Read More
April 19th marks the first anniversary of Guru's death. What a tremendous loss for Hip Hop. He embodied the best of the genre and culture. In Guru's life and music there are a myriad of lessons for PR pros. Here's a cursory list of four, culled from my favourite Guru/Gangstarr songs: It's mostly tha voice: Guru's self-described…
Read More
The other day a friend was asking me about sourcing PR help. Basic questions about what to look for when engaging the services of an agent or agency. The conversation got me thinking about how easy it now is to check out a potential agent or agency. Go to a…
Read More