(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…
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(Image via ChatGPT) You’ve got a good grasp on how PR and AI intersect, sold your CEO on the value of a PR mandate aimed at optimizing your brand’s presence on generative engines, and are now ready for the nitty gritty. It’s time to build a media list for the…
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Aggregate data is a great way to build bad strategy, especially in a realm like generative engine optimization That Cheshire-cat grin you can’t escape seeing all over LinkedIn? That’s the PR industry after Muck Rack dropped its recent What AI is Reading report. For an industry that frequently has the…
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"Forbes is heavily scraped by ChatGPT for our category, so get us in there." The client was right. We had data suggesting exactly this from Scrunch AI. However, there's a lot of nuance to how AI, specifically the RAG-bot army that goes and scrapes websites for answers to search queries,…
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(image via ChatGPT) Surprising data from the front lines of GenAI-focused PR You’ve probably never heard of Dock Universe. It’s a website with 30K unique monthly visitors, per SimilarWeb, and a design most people would label “basic” if they were feeling polite. However, you should learn about Dock Universe, because it…
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Because we might be close to an extinction event In PR and marketing, we are experiencing something akin to the Cretaceous–Paleogene (K–Pg) extinction event that took out the dinosaurs. For years, the playbook was simple: optimize for Google, chase those blue links and (hopefully) watch the traffic roll in. Then…
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