Your B2B company’s website had better be good. Recently, you may recall, we told you that “67% of the typical ‘B2B buyer’s journey’ is now done digitally.” Is your site slick enough to compete? Here are 10 questions you need to consider in order to optimize your B2B company’s website:…
A company blog should be the fulcrum of an inbound marketing strategy – it’s the pivot point, what everything else relies on. The blog is where your B2B company should be most active. Here are 8 ways to improve your B2B company’s blog: 1. Editorial calendar: This is where you…