On the heels of yet another consumption orgy, I am beginning to see DTC as a bit of a siren song. Obviously it is where you start when you enter a market like the US as a consumer tech company. That's elemental logic. And it feels nice, too. On your…
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The firms that connect media visibility with measurable growth. If you’re working on Performance PR for Consumer Tech, you already know visibility alone is not enough. Consumer tech companies need coverage that drives trust and discovery, but they also need clear proof that PR supports real growth. That means a…
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Why “Everyone Gets Coverage” Is the Biggest Lie in Consumer Tech People assume that because there’s endless Black Friday coverage every November, it’s easy to land a spot. Spoiler: it’s not. Black Friday is a battlefield. Every brand in North America is fighting for the same limited attention span (from…
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The agencies that turn first impressions into lasting visibility. If you’re focused on PR for Early Stage Consumer Tech Brands, you already know the first months after launch can make or break a product. Consumer tech is fast, unforgiving, and crowded. If your brand does not get noticed early, you…
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