I know some of you are PR pros. Some aren't. In either case, I am proud to say that MakePR, the online course I created to help startups and small businesses do their own PR is now ready to go. If you're a small biz owner and have been thinking…
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If you're a startup or small business that's decided to go the DIY route with your PR, you need to understand the realities of today's media universe. While there's some truth in oft-heard platitudes like "The media world is undergoing massive change," there's a bit more to it. Here are…
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As a small business owner, you already know that your operation can reap big benefits from earned editorial media coverage. The trouble is, PR pros aren’t cheap. I know, I own a PR agency.The good news is you can do your own PR.If you choose go the DIY route there…
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