My last post was on how getting an MBA can help a PR pro. It generated lots of dialogue. The comments were far better than the post. Thanks to those who shared it and contributed to the discussion. It reminded me about the REAL benefit of blogging (for those of…
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I took part in a #pr20chat this week. As usual, it was worthwhile. The best part, though, was the side conversation I had with Justin Goldsborough about MBA's and PR. MBA's are much maligned. People say you don't need one to start/fix/manage a wildly successful biz. They're right. People also contend that MBA's…
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Twitter is massive. It has become the tool du jour for businesses, morons looking to broadcast their thoughts and attention whores everywhere. Some of the most interesting tweets we will, alas, never read. This is because the people who would’ve authored them are long dead. Here is what 16 historical…
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Twitter can, in fact, do anything. Tonight, the service will get me a date with Eva Mendes. It also can accurately describe and capture the nation's mood, according to a team of nerds from NorthEastern University. They have developed a form of 'sentiment analysis' that looks at keywords from Twitter to map out how happy…
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One day I will again write full posts and not simply highlight the great work of others. But it's busy now, I love this stuff, and I love sharing it with you. This video was made by Communications students at UQAM. Again, my unhip, behind the times self is way…
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As an employer, I LOVE internships. But this is not about me or other employers. It's about you. You're new to the game, still in school, eager to jump in and get your feet wet in the PR world. An internship is a great way for you to get "doing the…
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In an economic downturn, it's pretty obvious that fresh entrants to the business do themselves a favour by honing skills employers desire. The awesome thing about the web is that people give away excellent advice for free every day. If you're in PR and getting started there's a plethora of…
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One of the most difficult things about media relations is that you, the PR person, never have full control of the process and outcome. This can be a hard lesson for young people starting their careers. A reporter may get your name wrong, misspell your website, decide to ignore your…
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I am frugal in most circumstances and definitely not a label whore. Last Thursday, however, I got bit by an alligator. Next thing I knew, a short sleeve polo shirt priced at over $125 was mine. The tags are now off, so the garment is here to stay. That a…
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Parents agonize over where to send their kids to school. This is especially true if they are spending $10k plus on the price of admission to a private institution. Some private schools seem to get marketing, some don't. While education is something most people are apt to spend money on,…
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