All the news that's fit to scrape I’ve written a lot about how AI is changing media strategy for consumer tech companies. Parts of what drives this change are intuitive, others less so. When someone asks ChatGPT about your industry or Perplexity about your competitors, the sources these platforms cite…
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Because we might be close to an extinction event In PR and marketing, we are experiencing something akin to the Cretaceous–Paleogene (K–Pg) extinction event that took out the dinosaurs. For years, the playbook was simple: optimize for Google, chase those blue links and (hopefully) watch the traffic roll in. Then…
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