Generative Engine Optimization | Public Relations for Technology Companies

Mar 26

How Reddit Influences AI Search Results and LLM Citations in 2026.

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy, Reddit No Comments

"If you want to boost your AI search presence, just get on Reddit." You’ve heard this, or versions of it, I’m sure. It’s the AI search advice equivalent of telling someone to "just network more" to build their biz. Technically true, but facile as hell. This lovely little nugget glosses…

Mar 25

Love0

The only checklist you’ll ever need for PR procurement

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

You’ve read the words from the soothsayers at Gartner and have decided that your tech company needs to get serious about PR. Getting press coverage and reaping GEO-glory from it will be simple enough. All you need is a PR agency. Here’s the ultimate checklist for procuring the right one:…

Mar 24

Love0

How to Secure 2026 Father’s Day Gift Guide Coverage for Your Tech Product

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, PR Strategy No Comments

How to Get Your Tech Product Featured in Father’s Day Gift Guides Father’s Day is one of the most predictable commerce moments in the calendar. It is also one of the most misunderstood. Most brands show up too late, pitch too broadly, and position their product like it’s still a…

Mar 24

Love0

Best Tech PR Agencies for Securing Father’s Day 2026 Gift Guide Coverage

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Best Tech PR Agencies for Father’s Day Gift Guide Coverage Father’s Day is one of the most commercially reliable moments in consumer tech. Tools, gadgets, audio, automotive accessories, and anything that even loosely signals “utility” or “performance” tend to over-index. Gift guides in outlets like Gear Patrol, Men’s Health, and…

Mar 17

Love0

How to Get Your Tech Product Featured in Mother’s Day 2026 Gift Guides

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, Influencer & Performance PR, PR Strategy No Comments

Mother’s Day is one of the most commercially significant moments of the year for consumer tech. Gift guide placements in outlets like Wirecutter, CNET, and PCMag influence real purchase decisions. They also shape how products are described across AI-generated answers in ChatGPT, Perplexity, and Google AI Overviews. Most brands show…

Mar 17

Love0

Best Tech PR Agencies for Securing Mother’s Day 2026 Gift Guide Coverage

By Proper Propaganda Affiliate, Industry Commentary, PR Strategy No Comments

Mother’s Day gift guides are not built in April. They’re decided weeks earlier, shaped by prior coverage, product familiarity, and editorial trust. By the time a “Best Mother’s Day Gifts for 2026” piece goes live in outlets like Wirecutter, CNET, or PCMag, most of the products in that article are…

Feb 27

Love0

Ludicrous PR advice, straight from Silicon Valley

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Silicon Valley dispenses a lot of terrible advice about PR. Search for pretty much anything from the folks at Y-Combinator and you’ll encounter dilettantism on a grand scale. Alongside investors, a range of other, non-VC actors, espouse ideas that are untethered to reality. A core tenet of Valley PR bullshit…

Feb 23

Love0

Gartner and the Narrative Arms Race

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Nope, it was not an astrological event. That glow lighting up the sky? That’s the Comms-Industrial-Complex reading Gartner’s predictions about PR budgets doubling by 2027 thanks to Generative Engine Optimization. But extra cash for agencies is not the real story. Gartner’s third prediction is. It reads: By 2029, 45% of…

Feb 19

Love0

Content Fast and Slow

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

My apologies to Daniel Kahneman for the riff on his title. Maybe, like me, you’ve acquired this strange new reflex vis-a-vis AI-produced content. I just shut down when I see the see-saw cadence. Three. Short. Sentences. Thinking that resembles candy floss. We can all tell when someone shits on a…

Feb 17

Love0

A Fishing Fable About the Top of the Funnel

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Johnny fishes in the pond near his house once a week. He catches 2 fish. They make for an amazing dinner. The fish are so tasty that he starts fishing twice a week. At this level he can pull 3 fish a week. He does this for 2 months straight.…