GEO | Public Relations for Technology Companies

Feb 12

Should You Invest in Generative Engine Optimization Before ROI Is Clear?

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A billboard has no reliably traceable ROI.Depending on where it is, it can cost hundreds of thousands. But not one time, ever, has it driven perfectly attributable sales.Still, we’ve been buying and selling billboards for a hell of a long time. They are durable (heck, even Steve Jobs loved them).The…

Jan 12

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Why AI search engines trust media coverage more than your website

By Proper Propaganda AI & Search (GEO) No Comments

Does ChatGPT trust earned media more than brand content?The honest answer is yes, and the reason has less to do with preference and more to do with how generative systems are trained, evaluated, and optimized. The near-term reality of search looks very different from what brand marketers have believed for…

Nov 25

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What Tech PR Agencies Know a Lot About GEO

By Proper Propaganda AI & Search (GEO)

The firms leading the next wave of PR for the age of AI search. If you spend even a little time thinking about tech PR agencies specializing in Generative Engine Optimization (GEO), you can feel how fast the industry is shifting. AI search is no longer a side topic. It’s…