inbound - Proper Propaganda - Public Relations for Technology Companies

Sep 24

5 reasons not to redesign your website

By Jackson Wightman Uncategorized No Comments

We just redesigned our website. First time in 3 years and, boy, were we due. Glad it is over though, as the process takes frikkin long (always longer than it should, in my experience), and I find it taxing. Bottom line: redesigning a website is an expensive effort and should…

Sep 18

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5 similarities between kitesurfing and inbound marketing

By Jackson Wightman Uncategorized No Comments

I started kitesurfing right around the time we became a Hubspot partner to help manage the inbound marketing side of our business. Both decisions - upping the inbound ante, and learning to kitesurf - have proven to be great thus far. There are many similarities between inbound marketing and kitesurfing.…

Sep 10

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4 marketing metrics your CEO will care about

By Jackson Wightman Uncategorized No Comments

Normal 0 false false false MicrosoftInternetExplorer4 The Internet has made marketing more measurable than ever before. This means marketers - long viewed as wishy-washy creative types - need to be fluent in metrics to garner credibility with the C-Suite. Here are 4 metrics that your CEO will care about (and…

Aug 23

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Has Gmail’s tabbed inbox killed email marketing?

By Jackson Wightman Uncategorized One Comment

Normal 0 false false false MicrosoftInternetExplorer4 (image via drmg.ca) On May 29, Google rattled the brains of marketers everywhere when they announced a new tabbed inbox for Gmail. The new setup, for those not using Gmail, has up to five separate tabs to group emails: three main ones – Primary,…