We just redesigned our website. First time in 3 years and, boy, were we due. Glad it is over though, as the process takes frikkin long (always longer than it should, in my experience), and I find it taxing. Bottom line: redesigning a website is an expensive effort and should…
I started kitesurfing right around the time we became a Hubspot partner to help manage the inbound marketing side of our business. Both decisions – upping the inbound ante, and learning to kitesurf – have proven to be great thus far. There are many similarities between inbound marketing and kitesurfing….
The Internet has made marketing more measurable than ever before. This means marketers – long viewed as wishy-washy creative types – need to be fluent in metrics to garner credibility with the C-Suite. Here are 4 metrics that your CEO will care about (and that you should know). 1. Customer…
(image via drmg.ca) On May 29, Google rattled the brains of marketers everywhere when they announced a new tabbed inbox for Gmail. The new setup, for those not using Gmail, has up to five separate tabs to group emails: three main ones – Primary, Social and Promotions – and two…