In PR, we talk. A lot. We talk when we have nothing to say. We talk because we see competitors talking. We talk to practice talking. We've convinced ourselves that talking IS what we do. Its gotta stop. I'm guilty. You probably are too. Think about the successful campaigns you've run.…
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PR people tend to talk a lot. In fact, to be less polite, we can be REAL big mouths. The more I learn about this game though, the more I realize that listening is the most important part of the profession. Here are 4 reasons PR pros need to listen more: In the era of social…
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