(Note - you can listen to this post here) I know you gotta measure stuff in business. That includes PR. We really suck at it though. We have no agreed upon standards, battle over crap like AVE's, measure weird stuff that has little to do with actual business goals and have…
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"How many press hits did we get?" "What's our rating on Klout?" "Have we doubled our Facebook fans this quarter?" "How many retweets did we get on the latest blog post?" You've heard these questions if you work in PR or digital. They all speak to quasi-important things. They also…
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