(Note – you can listen to this post here) I know you gotta measure stuff in business. That includes PR. We really suck at it though. We have no agreed upon standards, battle over crap like AVE’s, measure weird stuff that has little to do with actual business goals and have…
I took part in a #pr20chat this week. As usual, it was worthwhile. The best part, though, was the side conversation I had with Justin Goldsborough about MBA’s and PR. MBA’s are much maligned. People say you don’t need one to start/fix/manage a wildly successful biz. They’re right. People also contend that MBA’s…