Yesterday, I was the featured speaker at a PR Daily webinar about scoring media coverage on a limited budget. (My slides are here). It was my second PRD webinar, and, I believe, it went better than the first. Both of the webinars I've led have been challenging: We have had no cameras, so…
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I've been a contributor to Ragan's PR Daily for approximately 4 months. It has been an interesting experiment and, thus far, has panned out better than I imagined it would. This type of activity takes time. That's the output. It also generates returns; some easy to measure, some harder. I don't get…
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