Peer to peer marketing is very hard. The organization has to basically “create conditions” for its best friends to do its work. Organizations, filled with humans who want to keep their jobs, don’t relinquish control easily. Peer to peer requires exactly that. Because letting go is hard and because so…
If you read this blog, you probably know I’m a Hip Hop fan. One of my favourite MC’s is Guru of the seminal group Gangstarr. They have a great song called “Mostly tha Voice.” Why am I telling you this? Because Guru was right, “voice” is key to storytelling. And storytelling is what…
There is no law that says charities should be bad at PR and marketing. Many aren’t, but those that are seem to be especially weak. As I count a number of charities as clients, and often get asked ‘How come my charity gets no press?’ by others in the sector,…
Swiss watch maker Hublot recently had brand ambassador Usain Bolt compete against 10 kids in a charity event. The event raised 100,000 US Dollars for the foundation bearing Bolt’s name. The Foundation focuses on education, health and development campaigns in Jamaica. Of course, the kids beat the fastest man on…
Mom always told me, “Never talk about money.” Damn good advice, primarily because it isn’t classy to yell and scream about how much one makes. So, when Chris Brogan created a Twitter firestorm by discussing his $22k day rate to promote his Third Tribe project, I felt mixed emotions. On…