Instagram is a social sharing medium that allows people to take photos, add professional looking filters and share them across the internet. However, like other social media channels, marketers can harness the medium to create active communities, build their brands and generate demand for their products. More and more brands…
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Pictures are all the rage these days. It makes perfect sense. On the internet, we have very short attention spans. Moreover, as a species, we seem hardwired to love pretty things. Are we really that surprised by the rise of Pinterest, Instagram, etc? In PR, we've always stressed the written…
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