Keith Trivitt, from the PRSA, wants to kill "hits." He claims referring to media placements in this manner destroys the profession's rep. This strikes me as kinda prim and mostly pointless. Though I've often referred to it, I'm real tired of the profession's preoccupation with our collective "reputation." Face it,…
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I wonder if Rosanna Fiske thought this one through. While she makes some great arguments about the debacle involving Facebook and Burston-Marsteller, one section of her article really bothered me. She wrote: One of the six core tenets of our code—only 14 of B-M’s 2,200 global employees are PRSA members and,…
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