If you read this blog, you probably know I'm a Hip Hop fan. One of my favourite MC’s is Guru of the seminal group Gangstarr. They have a great song called “Mostly tha Voice.” Why am I telling you this? Because Guru was right, “voice” is key to storytelling. And storytelling is what…
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In the summer months, my day job is mostly event PR - specifically, charity runs, walks and rides. It is rewarding, largely because it presents unique challenges. If you've ever pitched media stories about covering charity events (the event itself, not pre or post event coverage) you know these are,…
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