One day I will again write full posts and not simply highlight the great work of others. But it’s busy now, I love this stuff, and I love sharing it with you. This video was made by Communications students at UQAM. Again, my unhip, behind the times self is way…
Of late, the interwebs are abuzz with talk of graduation and job searching. The young’uns are brimming with excitement, eager to kick their careers into high gear. There’s also a cadre of older folks dispensing advice aplenty about how the juniors can endear themselves to prospective employers. I am gonna…
As an employer, I LOVE internships. But this is not about me or other employers. It’s about you. You’re new to the game, still in school, eager to jump in and get your feet wet in the PR world. An internship is a great way for you to get “doing the…
In an economic downturn, it’s pretty obvious that fresh entrants to the business do themselves a favour by honing skills employers desire. The awesome thing about the web is that people give away excellent advice for free every day. If you’re in PR and getting started there’s a plethora of…
One of the most difficult things about media relations is that you, the PR person, never have full control of the process and outcome. This can be a hard lesson for young people starting their careers. A reporter may get your name wrong, misspell your website, decide to ignore your…
Internships are wonderful things. For the intern, exposure to professionals and learning on the job are the main upsides. For the organization, internship programs, if done right, are a great HR tool. Two former interns in my department are now full-time Communications Coordinators. It has been incredibly easy for them…
I hire lots of people who are fresh out of school for my PR team. Below are the job specific things that I look for in new hires. A sense of what news is: PR pros are not yet glorified community managers. We still ‘do’ news and pitching. The latter requires…
I am frugal in most circumstances and definitely not a label whore. Last Thursday, however, I got bit by an alligator. Next thing I knew, a short sleeve polo shirt priced at over $125 was mine. The tags are now off, so the garment is here to stay. That a…
I just read a great post by David Silverman re how bad biz writing is partly a result of what we learn in school. Talking about the excessive use of big words and the tendency for length to trump clarity he says: In every essay, “-ion” and “-ing” words outpace simple…
Parents agonize over where to send their kids to school. This is especially true if they are spending $10k plus on the price of admission to a private institution. Some private schools seem to get marketing, some don’t. While education is something most people are apt to spend money on,…