B2B companies are kicking ass at social media. Still, because B2B adoption of the channel was generally slower than for B2C firms, many B2B companies make avoidable mistakes on social media platforms. Let’s be honest, possible social media pitfalls are everywhere, and your company could be doing more damage to…
There are many misconceptions about the value of social media marketing for B2B companies. Convincing management that investing in social media is a good business decision is sometimes difficult. Are your bosses still on the fence about the importance of social media for your company? Say, you’ve just been asked…