Don't let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
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Fuck the Social Media Release. It is the PR equivalent of a smoking hot girl who is ridiculously high maintenance, empties your wallet and does not put out when it's time to get down. Here are four reasons to hate SMR's: SMR's are a way for large companies to take…
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