A whole bunch goes wrong in PR. More than most practitioners would care to admit. It's because, as a process, PR is variable, uncertain, heavily dependent on human beings and their dumbass whims. As someone whose agency has dealt with its share of idiot clients, I want to tell the…
Read More
The world is currently racked by tragedy. It's everywhere. In times like these, there's a perfectly natural tendency for those in PR to think that softer story pitches, unrelated to ongoing tragedy, are a waste of time. You might hear someone say, "The media don't wanna hear about Good News…
Read More