US Market Entry | Public Relations for Technology Companies

Feb 02

Why Foreign Brands Fail in the US When They Reuse Their Home-Market Playbook

By Proper Propaganda AI & Search (GEO), Influencer & Performance PR, PR Strategy No Comments

Strategies that lean heavily on conversion and bottom-funnel tactics can work in many markets. In the United States, they routinely fail. The reason is not product quality or execution. It is a misunderstanding of how American consumers make decisions. The US market rewards familiarity, loyalty, and trust more than efficiency…

Jan 29

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Why Brand Matters More in the US Than in Most Markets

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

In the US, buying decisions are shaped less by price and specs and more by brand, trust, and familiarity. This is a structural feature of how the US-consumer market works, and it is why market entry here punishes brands that underinvest in PR and brand building. Recognition Dramatically Increases Purchase…

Jan 10

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Top 10 PR Agencies for Tech Brands in 2026

By Proper Propaganda Industry Commentary

The definitive list of tech-focused PR powerhouses leading innovation, with Proper Propaganda taking the #1 spot. Tech brands live and die by their narratives: disruption, trust, momentum. If you’re a tech founder, scale-up, or innovator, you need a PR agency that speaks your language. That’s why we’ve ranked Proper Propaganda…

Dec 05

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Your Product Is Great. Your PR Is the Problem.

By Jackson Wightman PR Strategy No Comments

I’ve come across a higher-than-normal amount of companies unwittingly torpedoing their PR programs of late. Important to note, these are not dummies. Their troubles stem from the fact that consumer tech PR is a competitive game undergoing significant change. It got me thinking about the main things that kill tech…

Dec 01

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The siren song of DTC for consumer tech brands

By Jackson Wightman PR Strategy

On the heels of yet another consumption orgy, I am beginning to see DTC as a bit of a siren song. Obviously it is where you start when you enter a market like the US as a consumer tech company. That's elemental logic. And it feels nice, too. On your…

Nov 27

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The 4 Pillars of a Successful CES 2026 PR Strategy

By Proper Propaganda PR Strategy

A clear, practical framework for consumer tech brands preparing to win attention and authority at CES 2026. A strong CES 2026 PR Strategy gives your team clarity and structure long before you land in Las Vegas. The most effective approach relies on four pillars that turn CES from a hectic…

Nov 03

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A CES Strategy That Delivers: Lessons from Keychron’s 2025 Success

By Jackson Wightman PR Strategy

The keyboard maker's moves were deft. And you can copy them easily. CES is chaos. Launches galore. Hundreds of briefings. More noise than attention. Most brands show up, shout for a few days, and disappear. In 2025, our client Keychron did just the opposite and rose above the noise. Not…

Oct 10

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Reliability not ideology

By Jackson Wightman Industry Commentary

Despite narratives about polarization, Americans generally share similar trust in tech media, regardless of politics For decades, we’ve heard about how America is divided. It’s breathlessly reported by the media, and this narrative has accelerated to warp speed since Donald Trump first won the White House Of course, this is…

Aug 20

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How to Get PR for a Consumer Tech Product Launch

By Proper Propaganda PR Strategy

Steps for building awareness and credibility through media coverage of your tech launch Launching a consumer tech product isn’t just about the hardware or software. It’s about how your brand is perceived in the market. Public relations (PR) is one of the most effective ways to build awareness and credibility…

Aug 01

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How to Get Your Product Featured in Amazon Fall Prime Big Deal Days Gift Guides (October 7–8)

By Proper Propaganda Influencer & Performance PR, PR Strategy

PR strategies for pitching ecommerce journalists ahead of Amazon’s Prime Big Deal Days Amazon’s fall Prime Big Deal Days (October 7–8, 2025) create a major opportunity for consumer tech and ecommerce brands. Many journalists publish gift guides, roundups, and product listicles around Prime Day, and inclusion can drive both visibility…