PR was the primary marketing channel for this launch. Our work helped Grobo exceed their pre-order projections to a point where the company had to close pre sales early.
Grobo’s system received many plaudits from the fourth estate:
“The amazing new Grobo grows high-end weed right in your home,” wrote Maxim.
“This high tech indoor garden just made growing marijuana a lot easier,” said Mashable.
A Canadian Press piece syndicated across all of Canada’s major media outlets, such as CTV, CBC, and The Huffington Post Canada.
In total, Grobo was featured in over 100 outlets worldwide, including The Verge, Digital Trends, Maxim, Mashable, BGR, and New Atlas.