Our tactics proved successful. ZEEQ reached their $50k USD funding goal on Kickstarter in just 15 hours, and eventually raised $400,787.
The press loved the pillow: “ZEEQ is a godsend, because it’s not only recording the data but also doing its part to make you sleep better through thoughtful bedding design and some nice little features,” wrote Engadget. Other outlets made like La Granma and spat laudatory platitudes that would have pleased any autocrat in control of a state’s media apparatus.
In total, ZEEQ was featured in over 100 outlets, in over 17 different languages. A personal response from fellow (sleep) revolutionist Arianna Huffington herself resulted in a piece on The Huffington Post. Other coverage included The Verge, Engadget, Ubergizmo, Digital Trends, International Business Times, Tech Insider, and Mashable.