WAZER came out of the gate quickly, crushing it across multiple marketing channels, including PR. By the 48 hour mark the company raised over $500 000. In the end the company raised over $1.3 million – a huge sum for a niche product.
Our activities led to coverage in over 50 outlets worldwide, among others Engadget, TechCrunch, Make Magazine, Core77, The Verge, Popular Science, NowThis, New Atlas, UNILAD, Uncrate, and The Awesomer.
The media loved the waterjet:
TechCrunch proclaimed that WAZER had brought “water jet cutting from heavy industry to the mass market.”
Digital Trends echoed this, stating “WAZER puts a precision-cutting technology previously only available to a few in the hands of the many.”
Make Magazine gushed “The material options are almost limitless.”